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We hear a ton about “profits” and “margins,” but it’s easy for the details to blur together. If you run a company (or even just read a quarterly report), two terms come up a lot: gross margin and contribution margin. Both sound similar, but they actually tell you different things about your business’s health. Let’s … Read more

Understanding your numbers can either make your day or ruin it if you run a business. Most folks end up talking about “margins” but don’t always know which one they mean. There are two biggies: gross margin and contribution margin. And they’re not the same thing. If you’ve ever wondered if there’s a meaningful difference … Read more

Ever had a boss who just throws tasks at you? Compared to someone who listens, nudges, and helps you grow? That’s the general idea behind the big split between managing and coaching at work. Depending on your team, your industry, and your own style, you might lean one way or the other. But it’s worth … Read more

If you use social media for work these days—whether that’s running ads, posting for a brand, or running your own small shop—then you know it’s more than just counting likes. Most people check their numbers now and then, but running a weekly social media review with a little structure can seriously change the game. Not … Read more

What Focus Groups Are—and Why They Matter If you talk to marketers today, many will say focus groups are still one of their go-to ways of getting feedback. Basically, a focus group is when a small group of regular people get together to talk about a product, service, or idea. It’s low-tech but pretty effective. … Read more

Getting paid on time shouldn’t feel like pulling teeth. It’s weirdly common, though, for freelancers and small businesses to feel like they’re always waiting. Sometimes clients forget, things get messy in email threads, or payment terms aren’t clear. There’s no single culprit, but the good news is: invoicing can actually be straightforward. If you’ve ever … Read more